There are many reasons that the U.S. geospatial intelligence mission area and the industries that support it should be enjoying a rise in prominence and benefiting from increasing investments. New technology and sources of data are contributing to exciting new analytic methods, products and services that contribute significantly to the intelligence mission. However, the current national attention to spending and debt levels is obscuring leadership’s focus on otherwise very relevant factors that should drive higher levels of funding; leaders in both the executive and legislative branches seem to have accepted budgetary reductions as a fait accompli. A detailed and balanced approach to these national priorities should still favor significant investments in geospatial intelligence.